Statecraft is Stagecraft: Message Discipline
Messaging is a dance of discipline and audience focus—delivery, framing, and timing can shift any outcome. In 2023, former hedge fund manager Arki Busson saw Bayonne as ideal to expand in the film industry and fuel New Jersey’s growth.
Busson’s finance success needed to translate to entertainment. A Wall Street Journal profile introduced both him and Bayonne to a new world—the Wall Street Journal is the debutante ball for industry leaders; it’s where you want your first dance.